Direct mail is one of the most powerful and proven marketing tools in today’s fast-paced world. Although often overlooked, it is one of the most effective marketing tools and inexpensive ways to generate leads for your real estate business. Considered by some to be “old fashioned”, it remains one of the best ways for locating motivated sellers and must be part of your overall marketing campaigns. To find truly profitable deals on a consistent basis, it’s imperative you utilize direct one-to-one marketing — do not rely solely on the Multiple Listing Service (MLS). As one of the more affordable forms of marketing, direct mail campaigns cost only as much as you are willing to invest.