Network marketing is when you aim to establish business relationships for purposes beyond the reason of the initial contact. You are establishing these relationships so that those with whom you network can represent your product, services, and business opportunities. These relationships can lead to additional business either directly or indirectly through a referral. The reason networking can be such an effective means of marketing is that people like to associate a business name with a face. Once a face is put to a name, a whole new level of trust is established.